Business Life Cycle
In 'Corporate Life Cycles,' by Ichak Adizes illustrated the growth cycle of a business. His illustrations related to the process all businesses must pass through and the issues that must be solved to attain profitability and sales growth.
Publications
Creating Strategic Innovation
by Jack Veale
Creating a Marketing Plan
Peter Drucker wrote in his book, The Practice of Management, that the purpose of a business is "...to Create Customers." He went on to state that said there are two ways to create customers: Marketing and innovation. Innovation comes from the ability to entrepreneur new ideas, develop something that fits a need and work out the kinks to make it effective. Marketing is more than the "5 P's" learned in Marketing 101, that is: Product, Price, Place, People and Promotion.
Entrepreneurs
Many family and ESOP business CEOs find themselves looking at the next generation and saying, "they are not as hungry as I was their age," or "they don’t have the knowledge I had then (or have right now)," or, "they do not want to take any risks." We also hear stories of CEOs who have grown their businesses as much as they can and are frustrated that all of their time is spent on maintaining, not growing the family firm profitably. Both of these scenarios relate directly to the company’s ability to develop and encourage entrepreneurs.
Related Links
This page of links is for readers, like you, who desire to find information that is meaningful to building a strategic plan or improving your business' performance. Our Clients ask us to help them in these areas. We hope you will find this page helpful. Contact us if you have any questions or have suggestions for links that you see as valuable.
You can find more information about these and other subjects by looking at our Articles page.