Marketing Plan

48 Walkley Road,
West Hartford, CT

phone: 860.232.9858
fax: 860.232.9438

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Creating a Marketing Plan

General Business
by Jack Veale

Peter Drucker wrote in his book, The Practice of Management, that the purpose of a business is " Create Customers." He went on to state that said there are two ways to create customers: Marketing and innovation. Innovation comes from the ability to entrepreneur new ideas, develop something that fits a need and work out the kinks to make it effective. Marketing is more than the "5 P's" learned in Marketing 101, that is: Product, Price, Place, People and Promotion.

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