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Case Study 12

The Children of the Owners are at odds with their parents in what direction the company should go.  Sales have been fairly flat for the past few years, or the company is at a strategic crossroad, where critical decisions are needed.  The parents appear unreasonable, risk adverse, and unwilling to try new things.  The Owners are frustrated that the Next Generation has no appreciation for the knowledge and experience they have, and they feel the children have no understanding on making a profit.  The Children resent the parents meddling in business details, and are

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